Research

My research blends psychological elements with innovation, sustainability and consumer motivation that predict behavior, decisions and growth. Additionally, I am interested in the process of self-control which is often an intentional process of committing to long-term goals. Self-control may also be an unconscious process.

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Research Interests

Innovation and sustainability, consumer motivation, and self-regulation.

Journal Publications

Muammer Ozer, Tingting Chen, and Jacky W. Tang (2024), “Detrimental Effects of Remaining Silent about Operational Concerns at Work: Implications for Employee Outcomes,” Organization Studies, 45(11), 1611–1643.

Muammer Ozer and Jacky W. Tang (2019), “Understanding the trade-off between familiarity and newness in product innovation,” Industrial Marketing Management, 77, 116-128.

Business Cases

David Barrett, Hong Fung, Pong Yuen Howard Lam, Hang Yee Rosette Leung, and Jacky W. Tang (2023), “Launching and marketing a private hospital in Hong Kong: CUHK Medical Centre,” Harvard Business Publishing, 6 September 2023.